Sport Tourism as Driving Force for Destinations’ Sustainability

Sport tourism is a fast-growing segment of offering new perspectives and supporting travelers’ behavior shift towards active living that boost for sustainable destinations. These interrelations between living, travelling, sport have powerful environmental, economic, social impact. Based on the recognized contribution in sustaining destinations, current paper aims to (a) explore state Adriatic–Ionian Region by identifying existing initiatives, (b) analyze future potentials area’s growth, (c) draw policy recommendations development region with view support wider vision sustainability. The review cases, revealing an investment this form, was followed qualitative survey stakeholders (Greece, Italy, Slovenia, Croatia, Albania, Montenegro, Serbia). Results reveal estimated help building unique identity closely linked sustainability goals—the area represents great natural cultural beauty can be emphasized while, once such efforts are incorporated plans, destinations’ profiles significantly upgraded.